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Apple’s AI & Siri Strategy is in Full Crisis Mode

Apple’s long-awaited AI push is looking more like a stumble. With lawsuits, executive shakeups, and billion-dollar losses piling up, the company’s “Apple Intelligence” initiative is under fire. Plus, we’ll break down the biggest announcements from Nvidia’s GTC Conference and give you a simple challenge to build your first AI-powered app. Let’s jump in! ⬇️

In today’s newsletter:
📉 Apple’s AI strategy hits a wall
🧬 Everything you missed from Nvidia’s GTC Conference
✍️ OpenAI teases next level creative writing generator
👷 AI Challenge: Build an app using Google Canvas

🏃 Apple Goes From Tech Pioneer to Playing a Losing Game of Catch Up

Lawsuits, leadership shakeups, and streaming losses—oh my 😮

Apple’s highly marketed "Apple Intelligence" rollout is turning into a legal and financial mess. The company is facing multiple lawsuits in U.S. courts over what plaintiffs claim are false advertising and deceptive promises tied to Siri’s long-delayed upgrades.

The core complaint? Apple advertised advanced AI features that many users say don’t exist or don’t work as promised. With iPhone 16 pre-orders on the line, legal fallout could have serious consequences.

🪇 Leadership shakeup amid falling confidence

Adding to the chaos, Apple shook up its AI leadership, moving a Vision Pro executive to head Siri’s team in a last-ditch attempt to catch up with OpenAI, Google, and Amazon. Reports suggest this is an effort to expedite overdue AI improvements and avoid further embarrassment.

📺 Apple TV+ bleeds billions as competitors surge

And just when it couldn’t get worse—Apple TV+ is losing over $1 billion per year. Streaming was supposed to be Apple’s content crown jewel. Instead, it’s another drag on profitability as AI-led competitors invest in smarter content curation and production.

Is Apple falling behind in the one race it can’t afford to lose?

🧬 Everything You Missed From Nvidia’s GTC Conference

Nvidia announced partnerships to accelerate quantum computing, including tight integration with QODA and new GPU-powered quantum simulations. Jensen Huang described this as the start of “accelerated quantum” that brings real-world applications like drug discovery and material science closer to reality.

🧱 AI for Everything, Everywhere

From smart factories to self-driving cars, Nvidia’s latest announcements showed how AI is spreading across every industry. Project GR00T, a general-purpose foundation model for robotics, aims to standardize motion and reasoning in real-world tasks. Digital twins and Edge AI were also major themes.

🎨 Creative Tools and Omniverse

Nvidia expanded its Omniverse platform with tools for creators, architects, and simulation engineers. Artists can now use AI to texture 3D models automatically, simulate physics at scale, and train generative models with real-time feedback.

This Week’s Scoop 🍦

👷 AI Challenge: Build an app using Google Canvas & No Code!

Want to feel like an app developer without writing a single line of code?

Challenge: Use Google Canvas to create a simple app or AI experience.

Steps:

  1. Open Google Gemini

  2. Click the canvas icon before you start prompting.

  3. Type your app idea. For example:

    • "Build a budgeting tool that summarizes expenses by category."

    • "Create a journaling app with AI-generated daily prompts."

  4. Ask Canvas to generate the layout, design suggestions, or even sample code.

  5. Iterate! Try new prompts or tweak your app concept.

You don’t need to publish anything—just experiment, explore, and see how far you can take an idea.

✍️Here’s a journal entry app that canvas created for us using one prompt, and it’s AWESOME!

What app ideas are you excited to try?

💡 AI Fact of the Week

AI-powered protein folding tools like AlphaFold2 have predicted the structure of more than 200 million proteins—nearly every known protein on Earth. This breakthrough has already sped up research in medicine, agriculture, and environmental science.

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That’s it for this week’s edition of Jumble! Will Apple bounce back, or is this the start of its AI downfall? And, will Nvidia’s AI-powered everything be the future? Let us know your thoughts. we’ll see you next time!

Stay informed, stay curious, and stay ahead with Jumble!

Zoe from Jumble