Welcome to this week's edition of Jumble, your go-to source for the latest in AI. This issue explores AI-generated deepfake fraud issues and Apple's latest announcement. It’s a packed week in AI and here’s what you need to know ⬇️

Big Tech Takes on Deepfakes 🧑‍💻

In a significant move to combat the growing threat of AI-generated deepfakes, Microsoft is calling on Congress to establish a comprehensive legal framework to prosecute deepfake-related fraud and abuse. Brad Smith, Microsoft's vice chair and president, has emphasized the urgent need for legislation to protect the public from the malicious use of AI technologies. This call for action highlights the increasing sophistication of AI tools that can create highly realistic fake audio, images, and videos, posing significant risks to electoral integrity, senior citizens, and children.

Deepfakes have already been used to spread misinformation, manipulate public opinion, and perpetrate fraud, as evidenced by recent incidents involving explicit AI-generated images of celebrities and fabricated videos targeting political figures. Without robust legal safeguards, the misuse of AI to create deceptive content could undermine public trust in digital media and exacerbate issues of privacy and security. Microsoft's push for a "deepfake fraud statute" aims to provide law enforcement with the necessary tools to address these challenges and hold perpetrators accountable.

While the tech sector has taken steps to mitigate the misuse of AI, such as implementing safety controls and provenance tooling, legislative action is crucial to ensure comprehensive protection. This move not only aims to safeguard individuals but also to maintain the integrity of democratic processes and build public trust in the rapidly evolving digital landscape.

iPhone 16 Won’t Ship With AI Features 📱

Apple's upcoming iPhone 16 is set to launch without the highly anticipated Apple Intelligence features, a move that could lead to significant customer dissatisfaction. The absence of these headline AI capabilities, which include advanced Siri improvements and natural language processing tools, is a stark contrast to the expectations set by previous announcements. This cautious rollout strategy may leave potential buyers feeling underwhelmed and questioning the value of upgrading to the new model.

The implications of this decision are far-reaching. Apple Intelligence, touted as a major reason to upgrade, is only partially available in the iOS 18.1 developer beta, with many features still in development. This slow and fragmented release could confuse consumers who expect a fully functional AI experience out of the box. The risk here is not just about unmet expectations but also about maintaining Apple's brand image as a leader in innovation. If new iPhone 16 owners find that their devices lack the promised AI enhancements, it could erode loyalty among Apple's customer base.

Bests and Busts

Here's a look at this week's AI highlights and lowlights:

⭐ Best: Perplexity to Share Ad Revenue with Publishers

Perplexity AI is launching a new program to share advertising revenue with news publishers whose content is used by its chatbot. This initiative aims to support journalism and address concerns over plagiarism and web scraping. Initial partners include TIME, Fortune, and The Texas Tribune, with publishers gaining access to Perplexity's APIs and enhanced data privacy features. Ads will begin appearing on the platform soon, with revenue shared based on content usage.

💩 Bust: Annoying AI Personas Invade Instagram

Meta's new AI Studio feature on Instagram allows users to create and interact with AI personas, but many find them intrusive and irritating. These chatbots, designed to act as personal assistants or virtual friends, often provide generic and unhelpful responses, detracting from the authentic social experience users seek. Critics argue that this feature, which cannot be disabled, adds unnecessary clutter and raises concerns about data privacy and the erosion of genuine human connections.

Get the Scoop 🍦

👓 Zuckerberg's Vision: AI Smart Glasses for All
Mark Zuckerberg predicts that AI smart glasses will become a common accessory, with various models catering to different needs and price points. Meta's ongoing development in this area aims to integrate advanced AI capabilities into stylish, everyday wearables.

🎥 New Film Created Entirely With AI
Using OpenAI's latest model, Sora, Sainsily and Selvez generated a short film text prompts, pushing the boundaries of AI's creative capabilities. Their film shows that AI can be used as a tool to preserve culture.

🩺 Health Care's 'Pepsi Challenge': AI Scribes Face Off
Healthcare providers are conducting head-to-head trials of AI-powered ambient scribes to determine the most effective tools for automating clinical documentation. With nearly 90 health systems experimenting with these AI assistants, companies are competing to streamline the note-taking process and improve efficiency.

🎓 AI Degrees: The New Edge for Job Seekers?
At least 13 major colleges and universities, including Carnegie Mellon and MIT, now offer undergraduate degrees in artificial intelligence. These programs aim to provide students with specialized skills that could give them a competitive edge in a challenging tech job market. 

🍪 Calbee's AI-Powered Snack Revolution
Japanese snack giant Calbee is integrating AI into its production processes. By investing in U.S. startups, Calbee aims to develop healthier snacks, enhance production efficiency, and create eco-friendly packaging. This collaboration will also help Calbee expand its footprint in the U.S. market while supporting startups in entering Asia.

📢 FCC Proposes AI Disclosure Rule for Political Ads
The FCC has advanced a groundbreaking proposal requiring political ads to disclose AI-generated content. This move aims to enhance transparency and combat potential misinformation in political campaigning. While some states have enacted similar laws, a federal rule could provide a uniform framework, though it may not be in place before the upcoming election.

💾 Samsung Takes on Nvidia in Memory Chip Race
Samsung is making strides in the AI memory chip market, securing Nvidia's approval for its HBM3 chips and anticipating approval for HBM3E soon. This progress positions Samsung to better compete with SK Hynix, leveraging its substantial financial resources and production capacity to meet the booming demand for AI products.

Fascinating Find of the Week 🔎

Want to test your geography skills? Try out this daily country guessing game! 🌏

Click to play! 👇

Thank you for being a valued reader of Jumble! See you next week for more updates on the latest trends and developments in AI.

Stay informed, stay curious, and stay ahead with Jumble!

Zoe from Jumble!