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Inside the $6.5B Move to Merge Design Genius with AI Innovation
In today’s Jumble, we dive into OpenAI’s cheeky $6.5 billion acquisition of io during Google’s I/O, and what it signals for the next generation of AI devices. Then, we unpack why top tech leaders from Klarna to Zoom are swapping places with AI avatars in earnings calls—and debate whether these digital twins boost trust or erode authenticity. Let’s dive in ⬇️
In today’s newsletter:
🔗 OpenAI’s $6.5 B io buy shakes up hardware
🤖 CEOs replace themselves with AI avatars
❤️🔥 Microsoft fires engineer for disrupting keynote
🍎 Apple to release smart glasses in 2026
👷 AI Challenge: Create your first AI avatar
🫰 Why OpenAI Buying io Is a Big Deal
OpenAI announced its acquisition of io, Jony Ive’s hardware startup, in the middle of Google’s I/O keynote—a cheeky PR move to command the conversation. Although unrelated to Google’s event, the timing underscores Sam Altman’s flair for grabbing headlines.
The similar names—Google I/O versus OpenAI’s io—sparked playful confusion on social media, amplifying the news even further. Analysts note the stunt siphoned press cycles from Google’s own announcements and framed OpenAI as the bolder innovator that dares to crash a rival’s party.
🤔 Strategic Implications for Apple and Rivals
By bringing Ive’s design expertise in-house, OpenAI signals its ambition to build AI‑native devices that rival or even replace traditional smartphones. This could unsettle Apple, which has long led premium hardware design—and force competitors to rethink their own product roadmaps.
wow - OpenAI is buying Jony Ive's startup io for $6.5B in equity and Ive will develop a new generation of AI hardware products at OpenAI.
OpenAI is going to compete with every huge tech company
— Sheel Mohnot (@pitdesi)
5:10 PM • May 21, 2025
If OpenAI controls both the model and the metal, it could dictate new UX standards anchored in voice, gesture, and projection instead of touchscreens. Venture investors say the deal may accelerate a broader shift toward "AI‑first" hardware ecosystems, similar to how the iPhone catalyzed the mobile‑app economy.
🚀 Envisioning the Next‑Gen Products
Engadget reports the duo has already explored several form factors, from a screen‑less lapel pin to a palm‑sized “AI puck” that projects a holographic interface. SoftBank is rumored to supply custom Arm silicon, letting the device run GPT‑class models locally while tapping the cloud for heavier reasoning. Think of a cross between an AirPods case and a Star Trek communicator: always‑listening, gesture‑aware, and able to summarize your inbox or translate a menu on the fly.

Based on early reporting, OpenAI’s decvice could look something like this.
Ive is said to be revisiting the original iPhone mantra—“the best interface is no interface.” Early sketches show a unibody titanium shell with a multi‑purpose scroll ring (à la the first iPod) for tactile control when voice isn’t ideal. Leak trackers also note an optional magnetic clip that turns the puck into a wearable badge, plus a desk dock that doubles as a smart speaker.
If even half these ideas ship, OpenAI could leapfrog the smartphone era with a truly AI‑native utility device—forcing Apple, Google, and Meta to respond with their own hardware rethink.
🤝 CEOs Are Replacing Themselves With AI Avatars
Tech giants like Klarna and Zoom have debuted AI-generated versions of their CEOs to present quarterly results, marking a first in corporate communication. Klarna’s experiment was covered by TechCrunch, while Zoom’s approach drew analysis from The Verge. Klarna’s Sebastian Siemiatkowski used an AI clone to summarize Q1 results, while Zoom’s Eric Yuan deployed his Zoom Companion–powered avatar before joining live Q&A.
KLARNA USES AI CEO TO DELIVER EARNINGS IN A FIRST EVER
Klarna’s quarterly earnings weren’t delivered by CEO Sebastian Siemiatkowski—but by his AI avatar.
In a YouTube video, the buy-now-pay-later giant used the synthetic stand-in to trumpet four straight profitable quarters
— Mario Nawfal (@MarioNawfal)
2:30 AM • May 22, 2025
These digital twins were crafted using advanced voice synthesis and facial animation tools, offering consistent tone, expression, and branding across different time zones and formats. Executives can now delegate routine communications while still “appearing” present—introducing a new era of scalable leadership personas. As avatar fidelity improves, experts suggest we could see CEOs delivering media interviews, onboarding messages, or investor updates entirely via their virtual counterparts.
⚖️ Pros and Cons of Digital Twins
On one hand, AI avatars ensure flawless delivery, eliminate scheduling conflicts, and showcase a company’s tech chops. They offer a buffer against misstatements or on-camera nerves and can be programmed with key messaging. On the other, critics warn that digital stand-ins risk eroding authenticity and human connection.
Mis-synced lip movements and robotic inflections already highlight current limitations. There’s also concern over accountability—what happens when a CEO’s avatar says something controversial or wrong? Does the blame lie with the person, or the programmers behind the curtain?
🌐 What It Means for Everyday Users
For consumers and employees, this trend raises questions: will you trust an AI face to speak on behalf of the real leader? As avatars handle routine updates, humans may only see CEOs in high-stakes settings, reshaping perceptions of transparency and accountability. In time, this shift might normalize virtual leadership across sectors—from politics to education—potentially making avatars the preferred interface between the public and institutional power.
This Week’s Scoop 🍦
🔮 Challenge of the Week: Create Your Own AI Avatar
This week’s challenge is all about stepping into the future—by building your own AI-powered avatar. Whether you want a virtual spokesperson for your brand, a digital version of yourself for meetings, or just a fun experiment to share with friends, this challenge helps you bring a digital twin to life.
Challenge: Create your very own AI avatar.
Step 1: Choose a tool.
Platforms like HeyGen and Synthesia make it incredibly easy to create lifelike video avatars. Upload a selfie, pick your voice, and let the AI do the rest.
Step 2: Personalize your avatar.
Feed it a script—or just tell it to introduce itself as you. Try it with a welcome message, a product pitch, or even a joke. If you have enough time, you can also train it on your voice, so it sounds exa
Step 3: Share and reflect.
Watch how realistic (or hilarious) your avatar turns out. What would you use it for: a resume video, social media content, or customer service?
Ready to meet your digital self? Give it a try and let us know how it goes!
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That’s it for this week! From avatar CEOs to AI-designed gadgets, the future of leadership and hardware is here. Reply and let us know—see you next time! 🚀
Stay informed, stay curious, and stay ahead with Jumble!
Zoe from Jumble
