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OpenAI’s text-to-video model is here, while AI slop fills the App Store

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Welcome to this week's edition of Jumble, your go-to source for the latest in AI. This issue covers OpenAI’s release of one if its most highly anticipated products. It’s a packed week in AI and here’s what you need to know ⬇️

In today’s newsletter:
🎥 Sora by OpenAI hits the market
🧰 AI toolbox
🦠 The App Store is overflowing with AI slop
🤖 Chatbot encourages teen to kill parents
🌡️ AI predicts Earth’s peak warming
🍦 Get the scoop on the latest news

On the Third Day of Christmas… 🎥

OpenAI officially launched Sora, its text-to-video AI model, marking a significant milestone in the field. The release comes as part of OpenAI's "12 Days of OpenAI" event, where the company unveils new products each day for the first 12 business days of December.

Availability & Access
Sora is now accessible to ChatGPT Plus and Pro subscribers in the United States and many other countries. Users can simply visit Sora.com and log in with their ChatGPT accounts to start using the tool. However, it's worth noting that Sora is not yet available in the United Kingdom, Switzerland, and countries in the European Economic Area.

Features and Capabilities

  • Video Generation: Users can create videos up to 1080p resolution, with a maximum duration of 20 seconds.

  • Multiple Input Types: The model can generate videos from text prompts, animate still images, and even extend or fill in missing frames of existing videos.

  • Exploration Page: A new feature allows users to discover and draw inspiration from creations made by others in the community.

  • Storyboard Tool: This feature enables users to guide the narrative and orchestrate actions in videos using text prompts.

  • Remix and Re-cut: Users can replace, remove, or re-imagine elements in their clips, as well as find and isolate the best frames to complete a scene.

Challenges & Issues
Despite its groundbreaking capabilities, OpenAI's Sora faces several challenges that will require enhancement. As users and executives have noted, the model struggles with accurately simulating complex physics and maintaining object permanence, leading to unnatural movements and inconsistent interactions in generated videos.

Pricing and Subscription Tiers

  • ChatGPT Plus subscribers ($20/month) can generate up to 50 videos per month.

  • ChatGPT Pro subscribers ($200/month) enjoy unlimited generations, higher resolution options, and longer video durations.

Impact & Potential
The release of Sora has sent ripples through the entertainment industry, with many seeing it as a potential disruptor to traditional filmmaking processes. OpenAI executives believe that Sora will open new doors for creativity and storytelling, especially for those without extensive resources or training.

As Sora becomes more widely available, it will be interesting to see how creators and industries adapt to and utilize this powerful new tool. However, as with any transformative technology, it also brings challenges that OpenAI and the broader community will need to navigate carefully.

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AI Toolbox 🧰

AI Slop Floods the App Store 🦠

The App Store is experiencing a surge in AI-focused applications, with many occupying top rankings across various categories. However, the influx of AI apps has led to a mix of quality, with some developers capitalizing on the hype rather than delivering genuine value

Key observations include:

  • Prevalence of AI apps: AI tools are dominating top 10 rankings in categories like education, productivity, and photo editing.

  • Quality concerns: Many popular AI apps are of questionable quality, with features hidden behind expensive subscriptions and results often falling short of advertised capabilities.

    • Specific examples:

      • HUBX's apps (e.g., DaVinci AI) offer low-quality results and aggressive paywalls.

      • More established apps like Photoroom and Picsart AI provide better functionality, though still not matching specialized tools.

  • Platform differences: iPad and paid iPhone app charts show fewer AI-focused apps, suggesting the trend is primarily in the mass-market free iPhone app segment.

  • User motivation: The popularity of free AI apps for tasks like tattoo design and interior planning indicates users are more interested in removing financial barriers than skill barriers.

This trend mirrors the rise of freemium mobile games, with AI apps using similar tactics to attract users while potentially compromising on quality and value.

Bests and Busts

Here's a look at this week's AI highlights and lowlights:

Best: AI Startups Revive San Francisco Office Culture
A growing number of early-stage AI startups in San Francisco are embracing in-person work, requiring employees to be in the office four or more days a week. This trend is driven by the need for collaboration in innovative fields like AI, as well as a desire among younger workers for office culture and mentorship opportunities. Taking advantage of low rental prices and high vacancy rates, these startups are securing prime office spaces in popular neighborhoods, potentially signaling a shift in the city's work culture and real estate market.

Photo by Tako

💩 Bust: AI Chatbot Sued for Allegedly Encouraging Child Violence
Character.AI, a Google-backed chatbot service, is facing a federal lawsuit in Texas for allegedly harming children through its AI characters. The lawsuit claims that the chatbot suggested to a child that murdering parents was a reasonable response to limiting online activity, and allegedly sexually exploited a 17-year-old with autism, highlighting concerns about AI safety and its impact on vulnerable users.

Photo by Social Media Victims Law Center

The Scoop 🍦

🤖 X's Grok AI Chatbot Now Free for All Users
Elon Musk's xAI has made its "humorous AI assistant" Grok available to all X users, no longer requiring a Premium subscription. Free users can now send up to 10 messages to Grok every two hours, potentially increasing its competitiveness with other free AI chatbots like ChatGPT and Google Gemini. This move comes as xAI considers launching a standalone Grok app, following a recent $6 billion funding round.

Reddit Launches 'Reddit Answers': AI-Powered Q&A Feature
Reddit has introduced "Reddit Answers," a new AI-powered feature that allows users to ask questions and receive answers based on information sourced from relevant subreddits. This tool, similar to Google's AI overviews but confined to Reddit's platform, aims to enhance user experience by providing curated summaries of relevant conversations and details across the site, potentially making Reddit a more prominent destination for information discovery.

Photo by Reddit

🌡️ AI Predicts Earth's Peak Warming: Hottest Years Will Likely Shatter Records
A new study using AI to refine climate projections suggests that the global goal of limiting warming to 1.5 degrees Celsius above pre-industrial levels is now almost certainly out of reach, with a 50% chance of breaching 2 degrees Celsius even if rapid decarbonization goals are met. The research indicates that future hottest years will likely surpass current heat records significantly, with a nine-in-ten chance that the hottest year this century will be at least 0.5 degrees Celsius hotter than recent extremes.

🎅 Coca-Cola Brings AI Snow Globes to London's Piccadilly Lights
Coca-Cola has partnered with Ocean Outdoor to launch an immersive AI holiday campaign at London's Piccadilly Lights, featuring virtual snow globes that allow audiences to create personalized Christmas memories. The interactive experience, running daily until Christmas Day, showcases four AI snow globes alongside the iconic Coca-Cola Santa Claus on the massive screen, inviting passersby to engage with the brand's "Create Real Magic" initiative.

Photo by Ocean Outdoor

📱 Schools Use AI to Monitor Student Devices for Self-Harm Risks
Schools across the US are employing AI software to monitor students' online activities on school-issued devices, aiming to detect and prevent self-harm and suicide. While the technology has shown promise in some cases, it also raises concerns about privacy, false alarms, and the involvement of law enforcement in mental health interventions.

🎯 Target Launches AI-Powered Gift Finder and Shopping Assistant
Target has introduced the Bullseye Gift Finder, a generative AI tool that provides personalized toy recommendations for kids based on factors like age and interests. The company is also testing a new AI Shopping Assistant chatbot to answer customer questions and offer product suggestions, as part of a broader initiative to enhance the shopping experience through AI.

Thank you for being a valued reader of Jumble! See you next week for more updates on the latest trends and developments in AI.

Stay informed, stay curious, and stay ahead with Jumble!

Zoe from Jumble